Australia's Best are a set of four separate business magazines
published by Sydney-based media company, Bean Media Group. They cover
four industries, namely Retail, Manufacturing, Food and Drink, and
Building, Construction and Mining. Competition in the business magazine
world is high, but Australia's Best seem to be leading the way when it
comes to providing a high-quality business title. It may be a bold
statement, but these business magazines continue to impress.
By
sniffing around Bean Media and the Australia's Best magazines, I have
found that there has been some very positive feedback about the
magazines, and the readership and circulation is one of the best in the
country. Indeed, by the rate that Bean Media are receiving subscription
requests for Australia's Best, they will hold the title of biggest
circulating business magazines for each specific industry within a
matter of months.
But, once you take a look into the Australia's
Best magazines themselves, you will discover that it's not just a
quality readership that adds immense value to Bean Media Group's
portfolio of 'Australia's Best'. The editorial content is very good, the
quality of the magazines themselves is very high and the angle that
Bean Media take on highlighting specific companies that are accepted
into Australia's Best is innovative. Indeed, the advertisements and the
editorial in Australia's Best in submitted to Google and Yahoo news
worldwide, so the company seem to be providing a high quality online
service as well as delivering on their claim to be the best business
magazines in Australia.
What is also impressive about Bean Media's
magazines, are the quality of companies that appear within Australia's
Best. The company has secured editorial features on major industry
heavyweights that adds a rubber stamp of approval to Australia's Best.
BHP Biliton, Myer, McDonalds, Multiplex, Ford, Toyota and FoodWorks are
all companies that have been accepted to appear in their relevant
Australia's Best magazine. Don't get me wrong, there are plenty more
companies that are in the magazines, but the scale and quality of these
companies is definitely not small.
Bean Media also run the
Australia's Best awards for companies that have demonstrated efficient
supply chain management. The awards are fast-becoming highly regarded in
the supply chain world and Bean Media have noticed an uptake on
companies applying to be featured within Australia's Best.
If
companies are accepted, they can expect an in-depth editorial feature on
their company with added exposure through both Google and Yahoo news.
Bean Media don't make any claims to add additional online distribution
channels, but we've seen company features popping up on many
international business websites, including the International Business
Times. Such exposure for companies is obviously highly valuable,
especially so considering Bean Media don't charge for companies to be
featured in the Australia's Best magazines.
The success
Australia's Best seems to continue to grow and the company is exhibiting
at a number of major exhibitions in 2010 showing off it's impressive
portfolio of magazines. Bean Media will be at National Manufacturing
Week, The Retail Expo, Design Build and Fine Food Australia.
Another
reason why they should be proud of their work with Australia's Best, is
the approval from numerous industry associations around the country.
These include SCLAA, CILTA, APICS, LAA and NRA. These partnerships that
Bean Media have formed adds a significant number of industry
professionals to their subscriber database. As mentioned earlier, the
distribution is expected to climb throughout 2010 to be the highest in
the country for each industry magazine.
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