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Rabu, 14 Maret 2012

It's Not Just Beer, It's MrBeer.

Web 2.0 Names - A Sooper Smpl Xuide



http://MrBeer.com

“Not bad. In fact, my first home brew wasn’t as good as this.”

That was Garrett Oliver, Brewmaster of Brooklyn Brewery, and what he had to say when he gave a MrBeer beer kit a try for himself. And believe us—he wasn't drunk when he said that.

Oliver described the “Mr. Beer Process” in three steps: "We sanitize, we brew, and then we bottle."

And how much did it cost him to make a 2-gallon beer?

It took him $40 for the complete kit—and a 2-gallon beer worth $.25 cents to $1, depending on the size of the bottle that’s being used.

That's not bad, considering it tastes good. Comedian Andy Dick once had a test run of the Mr. Beer as well, and all he had to say was: "That's smooth. That's probably the smoothest beer I've ever drank." And unlike those that have been shipped and exposed to outside air, Mr. Beer’s aroma is more intense because it comes straight from the plastic beer keg.

Mr. Beer has been in the business of creating the world's easiest home brewing systems and supplies since 1993. They use barley, wheat, and hops for their malts, and are brewed on their modern facility on South Island NZ. They use a complex process of cracking, heating, and separating grains and then adding in hops to produce the color, balance, and flavor that beer is known for. However, the difference is that with Mr. Beer, all the excess water is removed, and the concentrated malt extract that’s left would be canned for shipping.

Their most popular product is the Premium Edition Mr. Beer Kit, which comes with a 2-Gallon Fermenter, first batch of beer (Standard Booster Recipe with Hopped Malt extract, dry brewing yeast, and No-Rinse Cleanser), eight amber-colored bottles with caps and labels. These bottles are designed to accommodate carbonated beverages, and are FDA approved.

Other Mr. Beer products also include Cider Kits a nd Root Beer kits—and they taste good as well.

With such high-tech procedures, does it guarantee perfect beer all the time?

Not necessarily. It depends on how you brew it.

"It's a little bit sweet and needs a little bit more carbonation." Oliver observed, after tasting his first batch of beer.

But here’s where he made a teeny-tiny-itsy-bit mistake: he didn’t wait long enough for the beer to ferment.

A good way to avoid this is to let the beer sit longer than a week to reduce its sweetness. The longer it ferments, the less sweet it becomes.

As with everything else, patience really IS a virtue when it comes to brewing your own beer. According to Drew Vics, a.k.a "The Brewologist", you can have home brewed beer in two weeks, but if you want it to taste its best, then wait for four weeks—or three and a half, if you can't wait any longer.

A good solution for that "le ss head" or "less carbonation" problem so often encountered by first-time brewers is to dissolve no more than 3/8 of a cup of sugar or confectioner's corn sugar into 1 pint of hot water and then let it cool. Then divide them evenly among your bottles instead of adding each sugar in each bottle (as what the direction says). This results in better and more even carbonation.

Really, it doesn’t get any simpler than that. Vics put it succinctly: "Mr. Beer makes a good beginner home brewing kit, and it is a great kit to keep around and reuse, even for the more advanced brewer. This is a great way to get your feet wet, and learn the basics of the home brewing process."

For Mr. Beer coupons, click here.

[Via - Odd News]

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Jumat, 09 Desember 2011

Leprechaun Cider Co - How To Sell Cider In Texas




http://www.leprechauncider.com/

By the time Jake Schiffer was ready to incorporate Leprechaun Cider Co. in the spring of 2010, he had a business plan, enough funding to cover startup costs and an orchard lined up to provide the kind of apples he wanted and to handle the fermentation and bottling of the product.

All he needed was his parents' signature on the paperwork, since he was only 20.

“It's been a learning experience for all of us,” Schiffer says.

Leprechaun Golden Cider hit the Houston market in March, but only on draft. In mid-September, 22-ounce bottles of the sparkling alcoholic beverage went on sale at retail prices of $6 to $7.50 each in stores and around $9 in restaurants. It's available in San Antonio at Lüke and some liquor stores.

Next will be a drier product that Schiffer explained in a recent interview is more like the European ciders he was exposed to during travels while in high school and college. Both ciders will be available year-round; future seasonal releases could involve additions of such fruits as Fredericksburg peaches or Michigan cherries.

Leprechaun joins a U.S. cider market that, although tiny in comparison with the beer market, grew by 10 percent last year. A recent Reportlinker.com analysis attributed that to increased investment and marketing by Green Mountain Cider, the U.S. market leader, as well as growing consumer demand.

“The growth of premium regional draught cider products (many of them on tap) has mirrored the growth of craft beer, and these two segments share a somewhat similar consumer positioning,” the report said.

Schiffer said he was inspired to form a cider company while he was a student at the University of San Diego because he was dissatisfied with the ciders he found in the U.S. He approached his parents about taking the money they had set aside for him to attend graduate school and putting it into a business instead.

“I had to sell them first,” he said. “They weren't going to give me the $100,000 without a plan.”

His parents — both attorneys, although his mother has retired from corporate work to write a book — helped him refine that plan, secure the necessary licenses and purchase kegs, glassware and other items.

They also put him in contact with family acquaintances at Blue Mountain Cider Co. in Oregon. Schiffer flew up and liked what he saw at the 300-acre orchard. The company produces its own cider from handpicked cider apples, but now it makes Leprechaun under a separate contract based on recipes that Schiffer developed.

“Our cider doesn't taste like their cider,” he said.

Schiffer, who made his entrepreneurial debut while a junior at Memorial High School, selling skimboards to friends and classmates to use on flooded fields, said he decided to contract for the cider production because that would let him get a product more quickly so he could capitalize on the coming “cider wave.”

He noted that two other Texas cider companies, both based in the Austin area, have opened since Leprechaun went on sale.

Schiffer said he might one day plant an orchard and start making cider on native soil, but for now he is promoting Leprechaun's “Texas roots.”

He expects to have produced up to 11,000 gallons by year-end. Although not in the black yet, he said, Leprechaun already is generating cash that can be used to support the business.
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[Via - MadConomist.com]

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Sabtu, 18 Desember 2010

Bar On Wheels - The PedalPub

Link of the day - If You Sell Links On Your Site, I Will Buy Them Off You



http://www.pedalpub.com/

Entrepreneurs: Eric Olson and Al Boyce, dedicated home brewers with day jobs--Olson teaches business at Normandale Community College in Bloomington, Minn., and Boyce is a computer programmer for U.S. Bank in St. Paul, Minn.

What Possessed Them: A fellow home brewer e-mailed Olson a photo of a crazy-looking pub on wheels in Europe. "I said, ‘Damn, this is one of the coolest things I've ever seen in my life.'" He tracked down the creators--brothers Henk and Zwier van Laar in (where else?) Amsterdam--and asked how to make one. They sold him one instead.

"Aha" Moment::In 2007, they got the first PedalPub rolling and sent e-mails out to friends and family, expecting a mild reaction. "But our e-mail list started to explode," Olson says. "And that's when I had the first inkling that this might be really successful."

Startup: Savings and home-equity loans covered the $40,000 to buy their first PedalPub, plus $20,000 to buy a van, a trailer, insurance, storage and marketing materials.

Pedalmania: Olson and Boyce have six PedalPubs in the Twin Cities, one in Houston, plus licensees in Austin, Texas; Nashville, Tenn.; Lawrence, Kan., and Milwaukee; plus, one sold to Amstel Light.

Customers: Birthday parties, corporate events, even a wedding. Most are women--68 percent.

Vital Stats: PedalPubs weigh 2,340 pounds empty (without beer or drinkers) and have a top speed of 5 mph. They seat 10 pedalers, a bartender and a driver and rent for $160 to $190 per hour, BYOB.

2011 and Beyond: They plan to franchise the concept next year. Says Olson, "I'd love to see 500 of these things all over the country."

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[Via - Entrepreneur.Com]

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